Merqivio
Practical guidance on Google Merchant Center, webshop SEO, trust, compliance and technical quality. For store owners who want to understand what can go wrong and how to improve it.
Start with the problem you want to solve now. These pages are built around real search and recovery questions from webshop owners.
Discover whether your product catalogue is technically and semantically readable for modern AI shopping. The free Quick Scan checks up to 10 products. The €19.95 Readiness Report then scans the publicly discoverable catalogue up to 5,000 products; the €59.95 Fix Plan adds concrete improvements.
The scan reveals data gaps but does not guarantee inclusion or ranking in ChatGPT, Google or another external AI shopping service.
Check discount claims, crossed-out prices, discount percentages and visible 30-day references. The free Quick Scan checks up to 10 products. The €14.95 Risk Report then checks the publicly discoverable catalogue up to 5,000 products; the Fix Plan costs €49.95. A first snapshot cannot prove historical prices — stored price history is needed for that.
Start free with up to 5 representative pages. The €19.95 Risk Report then scans up to 500 publicly discoverable pages in the background. When complete, Merqivio emails the report automatically and the PDF is immediately downloadable. The Fix Plan costs €59.95; upgrading after the report costs €40.
Start free with up to 5 representative pages. The €19.95 Risk Report then scans up to 1,000 publicly discoverable pages in the background. When complete, the customer automatically receives the report by email and the PDF is immediately downloadable. The Fix Plan costs €59.95; upgrading after the report costs €40.
Start with a free Quick Scan of up to 5 representative pages. The paid Accessibility Risk Report then scans up to 1,000 publicly discoverable pages in the background. When complete, the report is emailed automatically and the PDF is immediately downloadable.
Learn what applies to batteries from 18 February 2027, which categories require an electronic passport, what Annex XIII requires and how the DPP rollout continues.
First check a free sample of up to 10 product pages. A paid full report then starts a separate background scan of all publicly discoverable products within the scan limit and is emailed automatically when complete.
A webshop that is fine today can have new risks next month because of software updates, new content or products, platform requirements or changing European rules. Merqivio Monitor turns a one-off check into continuous oversight.
You do not have to follow EU law every day — Merqivio follows official European sources, including EUR-Lex. New publications and relevant changes are assessed for webshop impact. When a change affects a Merqivio check, we update the relevant scan criteria. Automated scanning remains a technical risk assessment and is not individual legal advice.
Why WooCommerce bookkeeping for Europe needs a different approach: EU27 country profiles, double-entry accounts, VAT, reverse charge, inventory, bank and OSS in one WordPress plugin.
AI shopping is not only about attractive copy. Systems need to understand product identity, price, availability, brand, variants and commercial terms reliably.
AI shopping can use structured product feeds alongside public pages. A strong website foundation helps, but a website readiness check is not the same as feed onboarding.
Product, Offer and ProductGroup markup helps machines identify explicit product information instead of inferring everything from free text.
Identifiers help systems determine which exact product is offered and reduce incorrect matching between similar items.
Product understanding goes beyond title and image. Current commerce data such as price, stock, shipping and returns matters for comparison and purchase decisions.
The Digital Omnibus on AI has been in force since 27 July 2026. It delays parts of the high-risk regime, but Article 50 transparency for AI interactions has applied since 2 August 2026.
When announcing a price reduction, the EU rule concerns not only the new price but also the reference used to demonstrate the saving. For many reductions, the relevant prior price is the lowest price applied during at least the preceding 30 days.
A crossed-out price is powerful, but it also creates a strong expectation that the number is a meaningful reference for the claimed saving.
Learn what RRP and MSRP mean, how a recommended price differs from your previous selling price and when the EU 30-day price rule matters.
Discount percentages look simple, but dynamic catalogues, rounding, variants and stale comparison fields regularly create inconsistencies.
An external scan can see what is published today. Without stored history, however, no scanner can reliably reconstruct every price actually charged in the past.
For many online consumer purchases in the EU, a 14-day withdrawal period applies. What matters for an online store is that the information is clear, accessible and consistent.
Return timing is only one part of the customer journey. Stores should also make clear in advance whether the consumer bears the direct cost of returning goods.
A return policy should explain not only how to send goods back but how and when refunds are handled.
Updated EU rules add an online withdrawal function for certain distance contracts concluded through an online interface. The relevant national measures apply from 19 June 2026.
EU withdrawal rules include exceptions, but they do not automatically cover every product a seller would prefer not to accept back.
Non-essential tracking before consent can create significant compliance risk.
A consent banner should support a real choice, not only a fast route to Accept.
Analytics configuration determines which tags, identifiers and data flows are active.
A privacy policy is more than boilerplate in the footer.
Storage and tracking do not only happen through classic cookies.
Understand the European Accessibility Act for ecommerce, the microenterprise service exemption and how to identify technical accessibility risks before specialist review.
A practical WCAG 2.2 checklist for ecommerce: images, forms, keyboard access, focus, headings, contrast, cart and checkout.
Review WooCommerce accessibility across products, variations, filters, cart, forms and checkout with WCAG-focused checks.
Learn how image alternatives, form labels and accessible control names support WCAG accessibility in ecommerce.
Understand what automated accessibility testing can and cannot find, and use technical risk scanning before spending on specialist accessibility or legal review.
A clear explanation of GPSR, Article 19 and what EU distance selling means for product information.
Review manufacturer, EU responsible person, product identification, warnings and safety information per product page.
What changes under GPSR for dropshipping, imports and non-EU suppliers?
Which manufacturer and contact details should be visible in an online product offer?
When should warnings and safety information be visible online and in which language?
Follow the full recovery guide: identify the issue type, audit your webshop and product data, and only then request another review.
Follow the full recovery guide for business identity, returns, shipping, checkout, pricing, product data, claims and transparency before requesting another review.
Check business details, returns, shipping, prices, product information and technical signals before a new review.
Check metadata, headings, indexability, structured data, performance and other technical SEO signals.
Check free which security risks are visible from the internet. Then unlock every finding, evidence and remediation recommendation in the Security Deep Scan.
Learn how login protection, 2FA, security headers, updates, backups and file integrity work together to strengthen WordPress.
Recognise suspicious signs and see which first steps can contain damage without destroying useful evidence.
Protect privileged accounts, checkout, payment integrations, customer data and backups without breaking the shopping experience.
Combine Merchant Center, SEO, trust, compliance, performance, security and accessibility in one scan.
Product data, structured data, identifiers, variants, product feeds and technical readiness for AI shopping.
Guidance on the 30-day prior-price rule, crossed-out prices, discount percentages, RRPs and why price history matters.
Practical guidance on the 14-day withdrawal right, return costs, refunds, exceptions and the online withdrawal function.
Practical guidance on cookie banners, trackers, consent, Google Analytics, privacy notices and browser storage.
Practical guidance on EAA, WCAG 2.2, WooCommerce, checkout, alt text, labels and the difference between automated scans and manual audits.
Guidance on product-page requirements, manufacturer details, the EU responsible person, warnings, dropshipping and systematic catalogue audits.
Practical guidance on disapprovals, account issues, website requirements, returns, shipping, product data and consistency between store and feed.
What shoppers and sales platforms expect: contact details, business identity, delivery, returns, payment methods and clear terms.
From titles and metadata to headings, indexability, internal links, structured data and technical signals that affect visibility.
Protect logins, files, customer data and technical foundations. Learn what is externally visible and what needs monitoring inside WordPress.
A fast and usable webshop helps visitors and search engines. Merqivio explains the technical basics clearly.
The knowledge base connects to issues Merqivio can detect during scans, so you understand why something matters and what to do next.
Merqivio maintains its scan criteria as EU legislation changes. On 21 August 2026 the checks below were revalidated against the official texts.
Regulation (EU) 2025/40 (PPWR) applies from 12 August 2026. PFAS concentration limits now apply to food-contact packaging. The GPSR/Product Safety Scan therefore flags relevant food and food-contact products for packaging-compliance and traceability review. Merqivio does not automatically fail a page merely because a PFAS test result is not publicly displayed.
EUR-Lex · Regulation (EU) 2025/40Regulation (EU) 2026/1744 has been in force since 27 July 2026. Rules for certain high-risk AI systems were delayed until 2 December 2027 or 2 August 2028, but Article 50 for direct AI interaction has applied since 2 August 2026. AI Shopping Readiness therefore distinguishes demonstrated AI-chatbot signals from ordinary chatbots that require manual classification. Ordinary AI-generated product copy is not automatically failed.
EUR-Lex · Regulation (EU) 2026/1744Implementing Regulation (EU) 2025/1960 and Directive (EU) 2024/825 introduce harmonised legal-guarantee information from 27 September 2026. Merqivio has prepared this check but does not score it as a hard failure before that date. The GARAN label applies only where the conditions for a commercial durability guarantee are met.
EUR-Lex · Regulation (EU) 2025/1960Failure to comply with applicable EU consumer, product-safety and market rules can lead to enforcement, corrective measures, sales restrictions and — depending on the rule and national enforcement — financial penalties. A Merqivio scan is an automated risk assessment, not legal advice.
See how relevant EU regulatory developments become controlled scanner updates, with dates and official sources.
Why Merqivio →Scan your webshop now and receive clear, prioritised improvement points.
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