Merqivio
Manufacturer information is one of the clearest checks in Article 19 GPSR. Yet many stores only show a brand, supplier name or generic contact form. For traceability, those are not always equivalent.
The online offer should show the manufacturer’s name, registered trade name or registered trade mark plus the postal and electronic address where the manufacturer can be contacted. If the manufacturer is not established in the EU, the responsible person in the Union must also be identified.
The party that invoices you or ships the parcel may not be the manufacturer. Verify source data, packaging, documentation and contracts before labelling a supplier as the manufacturer.
With private label products, your own business can in some circumstances be treated as the manufacturer when the product is marketed under your name or trade mark.
Article 19 refers to both. A generic contact form should not automatically be treated as a substitute for every requested detail. Keep the data concrete, current and linked to the product.
Where the manufacturer is not established in the EU, the online offer should also identify the responsible person in the Union with name, postal address and electronic address. Verify that the person actually belongs to the specific product.
Store manufacturer details in structured product fields instead of repeatedly typing free text. That makes large catalogues easier to maintain consistently and audit automatically.
Not necessarily. Article 19 refers not only to the name/trade name/mark but also postal and electronic contact details.
Only if that party is actually the manufacturer. Supplier, distributor and manufacturer can be different entities.
Because Article 19 explicitly refers to both postal and electronic addresses for the manufacturer and, where applicable, the responsible person.
Official GPSR text on EUR-Lex
Source: Regulation (EU) 2023/988, consolidated text. This page provides general information and is not legal advice.
The free Quick Scan samples up to 10 products. A paid full report starts a separate catalogue scan of all publicly discoverable product pages within the scan limit.
Merqivio maintains its scan criteria as EU legislation changes. On 21 August 2026 the checks below were revalidated against the official texts.
Regulation (EU) 2025/40 (PPWR) applies from 12 August 2026. PFAS concentration limits now apply to food-contact packaging. The GPSR/Product Safety Scan therefore flags relevant food and food-contact products for packaging-compliance and traceability review. Merqivio does not automatically fail a page merely because a PFAS test result is not publicly displayed.
EUR-Lex · Regulation (EU) 2025/40Failure to comply with applicable EU consumer, product-safety and market rules can lead to enforcement, corrective measures, sales restrictions and — depending on the rule and national enforcement — financial penalties. A Merqivio scan is an automated risk assessment, not legal advice.