Merqivio
The General Product Safety Regulation (GPSR) is the EU framework for general product safety. For online stores, product safety is not limited to packaging or internal documentation: certain information must also be clearly and visibly presented in distance-sale offers.
The GPSR has applied since 13 December 2024. For products offered online to EU consumers, Article 19 lists information such as manufacturer contact details, the EU responsible person when the manufacturer is established outside the Union, product identification and applicable warnings or safety information. Exact obligations also depend on the product and other EU product legislation.
Under the GPSR, a product page is more than marketing. The online offer can be part of the information consumers need to buy a product safely and traceably. Missing information across many product pages can therefore become a catalogue-wide risk.
The rules are not limited to own-brand products. Depending on your role, you may be a manufacturer, importer, distributor or another economic operator. For products from outside the EU, an EU-based responsible economic operator is an important additional consideration.
For distance sales, Article 19 requires the offer to clearly and visibly provide specified information. This includes the manufacturer’s name or registered trade name or mark and a postal and electronic contact address.
Where the manufacturer is not established in the Union, the offer must also show the name and postal and electronic address of the responsible person. The product must be identifiable, including by a picture, type and other product identifier, and relevant warnings or safety information must be presented as required.
A store with hundreds or thousands of products can combine different suppliers, brands and categories. One excellent product page says little about the rest of the catalogue.
The free Merqivio GPSR Quick Scan deliberately uses a limited sample to find signals quickly. A paid full report starts a separate catalogue scan and checks all publicly discoverable product pages within the scan limit, producing a more representative diagnosis.
An external scanner can only inspect information that is publicly visible. It can report that manufacturer details or warning signals were not found, but it cannot know which technical documentation exists internally or decide every product-specific legal exception.
Use scanning as a systematic audit and prioritisation tool. For uncertainty about a specific product, operator role or sector-specific legislation, qualified legal or product-safety advice remains appropriate.
Yes. The GPSR is technology-neutral. If you offer products remotely to EU consumers through WooCommerce, the online information obligations can apply.
No. GPSR covers consumer products on the EU market more broadly. A non-EU manufacturer does add the responsible-person requirement in the Union.
No. Merqivio checks publicly visible signals and identifies possible attention points. Full legal compliance also depends on the product, your role, documentation and other applicable legislation.
Official GPSR text on EUR-Lex
Source: Regulation (EU) 2023/988, consolidated text. This page provides general information and is not legal advice.
The free Quick Scan samples up to 10 products. A paid full report starts a separate catalogue scan of all publicly discoverable product pages within the scan limit.
Merqivio maintains its scan criteria as EU legislation changes. On 21 August 2026 the checks below were revalidated against the official texts.
Regulation (EU) 2025/40 (PPWR) applies from 12 August 2026. PFAS concentration limits now apply to food-contact packaging. The GPSR/Product Safety Scan therefore flags relevant food and food-contact products for packaging-compliance and traceability review. Merqivio does not automatically fail a page merely because a PFAS test result is not publicly displayed.
EUR-Lex · Regulation (EU) 2025/40Failure to comply with applicable EU consumer, product-safety and market rules can lead to enforcement, corrective measures, sales restrictions and — depending on the rule and national enforcement — financial penalties. A Merqivio scan is an automated risk assessment, not legal advice.