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GPSR product page checklist: what should you review online?

A useful GPSR audit starts with the product offers themselves, not one generic compliance page. This checklist covers the main publicly visible signals Article 19 identifies for distance sales.

Five core checks

Review the manufacturer and contact details, any EU responsible person, product identification, picture/type and applicable warnings or safety information for each product. Then check language, consistency and coverage across the catalogue.

1. Manufacturer and contact details

Check that the manufacturer is clearly identified and that both a postal and electronic contact address are visible. A brand name without usable contact details is not the same as traceable manufacturer information.

  • Manufacturer name/trade name/mark.
  • Postal address.
  • Electronic address or usable electronic contact point.

2. EU responsible person for a non-EU manufacturer

Where the manufacturer is not established in the Union, Article 19 also refers to the responsible person. Check that name, postal address and electronic address are visible in the offer.

  • Responsible person name.
  • EU postal address.
  • Electronic contact address.

3. Product identification

The online offer should make the product identifiable. Use a clear product picture, type and other identifier such as model, SKU or article number where relevant.

  • Recognisable product image.
  • Type/model.
  • SKU, model number or another relevant identifier.

4. Warnings and safety information

Applicable warnings and safety information should be available online where required. Also review whether consumers in the country of sale can easily understand the language.

  • Do not rely only on unreadable image text.
  • Provide product-relevant safety information.
  • Match language to the market where the product is offered.

5. Audit the entire catalogue

Checking ten products manually can reveal patterns but cannot represent a large catalogue. Different suppliers and categories often use different templates or data fields.

Use a quick scan for an initial indication and a full catalogue scan when you need to identify every publicly discoverable product page that requires attention.

FAQ

Must all GPSR information be above the buy button?

The regulation requires the information to be clear and visible in the offer. Exact presentation depends on the store, but important safety and traceability details should not be unnecessarily hidden.

Is an image containing manufacturer details enough?

It can be less accessible and harder to maintain. Readable text is generally easier for users, assistive technology and automated checks.

Can one manufacturer block be used for every product?

Only if it is actually correct for every affected product. Stores with multiple suppliers or manufacturers need product-specific information.

Official GPSR text on EUR-Lex
Source: Regulation (EU) 2023/988, consolidated text. This page provides general information and is not legal advice.

Check how GPSR information appears on your product pages

The free Quick Scan samples up to 10 products. A paid full report starts a separate catalogue scan of all publicly discoverable product pages within the scan limit.

EU LAW UPDATE · 06-09-2026

Scanners updated for the latest EU rules

Latest legal review: 6 September 2026. Merqivio revalidated relevant scan criteria against EUR-Lex and official European Commission sources.

PPWR: now applicable

Regulation (EU) 2025/40 applies since 12 August 2026. The PPWR scan therefore treats it as applicable law, checks visible packaging and environmental-claim signals, and keeps physical labels, PFAS, material composition, EPR and future harmonised labels as evidence/manual checks where a URL scan cannot establish compliance.

EUR-Lex · Regulation (EU) 2025/40

What this means

Merqivio distinguishes publicly demonstrable website issues, future duties and requirements that need product, supplier or internal business evidence. This avoids both missed risks and false failures. A scan is an automated risk assessment, not legal advice.

NEW MERQIVIO RESEARCH

We studied 100 European webshops

50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.

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