Merqivio
Identifiers help systems determine which exact product is offered and reduce incorrect matching between similar items.
GTIN is useful when a valid global identifier exists.
MPN, SKU and brand add identity and variant context.
Stores sometimes reuse one SKU across variants or put internal codes in GTIN fields.
Missing brand also weakens matching.
Use genuine identifiers, keep them variant-specific when appropriate and keep values consistent across pages, structured data and feeds.
Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.
OpenAI product feed specifications · Google Product structured data guidance
Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.
Latest legal review: 6 September 2026. Merqivio revalidated relevant scan criteria against EUR-Lex and official European Commission sources.
AI Shopping Readiness keeps Article 50 transparency active since 2 August 2026 and does not prematurely fail delayed high-risk obligations. Ordinary AI-generated product copy is not automatically failed.
EUR-Lex · AI rulesMerqivio distinguishes publicly demonstrable website issues, future duties and requirements that need product, supplier or internal business evidence. This avoids both missed risks and false failures. A scan is an automated risk assessment, not legal advice.
50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.
View study & method →