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Product structured data checklist for AI Shopping

Product, Offer and ProductGroup markup helps machines identify explicit product information instead of inferring everything from free text.

What you should know

Product describes the item; Offer carries fields such as price and availability; ProductGroup can describe variant relationships.

Markup should match what shoppers can see.

Where ecommerce stores go wrong

Common issues include missing Offer fields, conflicting Product objects and variants without a clear group relationship.

What you can improve

Audit Product/Offer, identifiers, brand, availability, priceCurrency and variants per template and retest after theme or plugin changes.

What Merqivio does

Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

OpenAI product feed specifications · Google Product structured data guidance
Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

EU LAW UPDATE · 06-09-2026

Scanners updated for the latest EU rules

Latest legal review: 6 September 2026. Merqivio revalidated relevant scan criteria against EUR-Lex and official European Commission sources.

AI Shopping: current AI Act timeline

AI Shopping Readiness keeps Article 50 transparency active since 2 August 2026 and does not prematurely fail delayed high-risk obligations. Ordinary AI-generated product copy is not automatically failed.

EUR-Lex · AI rules

What this means

Merqivio distinguishes publicly demonstrable website issues, future duties and requirements that need product, supplier or internal business evidence. This avoids both missed risks and false failures. A scan is an automated risk assessment, not legal advice.

NEW MERQIVIO RESEARCH

We studied 100 European webshops

50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.

View study & method →