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Price, availability, shipping and returns in AI Shopping

Product understanding goes beyond title and image. Current commerce data such as price, stock, shipping and returns matters for comparison and purchase decisions.

What you should know

Price and availability should be current and unambiguous.

Shipping and return information helps systems and shoppers understand the full offer.

Where ecommerce stores go wrong

A store may have strong product copy but vague shipping information or conflicting availability between page and markup.

What you can improve

Make commercial terms discoverable, use consistent availability values and avoid contradictions between page, structured data and checkout.

What Merqivio does

Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

OpenAI product feed specifications · Google Product structured data guidance
Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

EU LAW UPDATE · 06-09-2026

Scanners updated for the latest EU rules

Latest legal review: 6 September 2026. Merqivio revalidated relevant scan criteria against EUR-Lex and official European Commission sources.

AI Shopping: current AI Act timeline

AI Shopping Readiness keeps Article 50 transparency active since 2 August 2026 and does not prematurely fail delayed high-risk obligations. Ordinary AI-generated product copy is not automatically failed.

EUR-Lex · AI rules

What this means

Merqivio distinguishes publicly demonstrable website issues, future duties and requirements that need product, supplier or internal business evidence. This avoids both missed risks and false failures. A scan is an automated risk assessment, not legal advice.

NEW MERQIVIO RESEARCH

We studied 100 European webshops

50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.

View study & method →