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← Back to Knowledge BaseAI SHOPPING READINESS

ChatGPT product feeds and your ecommerce store: what to know

AI shopping can use structured product feeds alongside public pages. A strong website foundation helps, but a website readiness check is not the same as feed onboarding.

What you should know

Product feeds use structured catalogue fields such as id, title, description, link, image, price, availability and brand.

Feeds need to stay current and align with the website.

Where ecommerce stores go wrong

Stores sometimes keep important attributes only in internal systems or expose conflicting page data.

A feed may be complete while the landing page shows different price or stock.

What you can improve

First make public product data consistent and complete, then use an official feed route where the shopping platform offers one.

What Merqivio does

Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

OpenAI product feed specifications · Google Product structured data guidance
Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

EU LAW UPDATE · 21-08-2026

Our scanners follow current EU rules

Merqivio maintains its scan criteria as EU legislation changes. On 21 August 2026 the checks below were revalidated against the official texts.

Digital Omnibus on AI: chatbot transparency was not delayed

Regulation (EU) 2026/1744 has been in force since 27 July 2026. Rules for certain high-risk AI systems were delayed until 2 December 2027 or 2 August 2028, but Article 50 for direct AI interaction has applied since 2 August 2026. AI Shopping Readiness therefore distinguishes demonstrated AI-chatbot signals from ordinary chatbots that require manual classification. Ordinary AI-generated product copy is not automatically failed.

EUR-Lex · Regulation (EU) 2026/1744
European Commission · Article 50 guidance

Why this matters

Failure to comply with applicable EU consumer, product-safety and market rules can lead to enforcement, corrective measures, sales restrictions and — depending on the rule and national enforcement — financial penalties. A Merqivio scan is an automated risk assessment, not legal advice.