← Back to Knowledge BaseAI SHOPPING READINESS

ChatGPT product feeds and your ecommerce store: what to know

AI shopping can use structured product feeds alongside public pages. A strong website foundation helps, but a website readiness check is not the same as feed onboarding.

What you should know

Product feeds use structured catalogue fields such as id, title, description, link, image, price, availability and brand.

Feeds need to stay current and align with the website.

Where ecommerce stores go wrong

Stores sometimes keep important attributes only in internal systems or expose conflicting page data.

A feed may be complete while the landing page shows different price or stock.

What you can improve

First make public product data consistent and complete, then use an official feed route where the shopping platform offers one.

What Merqivio does

Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

OpenAI product feed specifications · Google Product structured data guidance
Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

EU LAW UPDATE · 06-09-2026

Scanners updated for the latest EU rules

Latest legal review: 6 September 2026. Merqivio revalidated relevant scan criteria against EUR-Lex and official European Commission sources.

AI Shopping: current AI Act timeline

AI Shopping Readiness keeps Article 50 transparency active since 2 August 2026 and does not prematurely fail delayed high-risk obligations. Ordinary AI-generated product copy is not automatically failed.

EUR-Lex · AI rules

What this means

Merqivio distinguishes publicly demonstrable website issues, future duties and requirements that need product, supplier or internal business evidence. This avoids both missed risks and false failures. A scan is an automated risk assessment, not legal advice.

NEW MERQIVIO RESEARCH

We studied 100 European webshops

50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.

View study & method →