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← Knowledge BaseEU RETURNS & WITHDRAWAL

Return costs: who pays?

Return timing is only one part of the customer journey. Stores should also make clear in advance whether the consumer bears the direct cost of returning goods.

What you need to know

If your policy makes the consumer pay direct return costs, that information should be communicated before purchase.

Keep the wording consistent across the returns page, terms, FAQ and relevant checkout information.

Where online stores get stuck

Vague phrases such as “return fees may apply” create uncertainty. Explain who pays and how returns work.

Merqivio searches for return-cost signals and highlights missing or contradictory information.

What Merqivio does with this

The EU Returns & Withdrawal Scan connects publicly detectable signals to concrete pages, evidence and priority. The Risk Report shows what needs attention; the Fix Plan adds remediation.

Your Europe — Returns · Directive 2011/83/EU · Directive (EU) 2023/2673
General information on EU consumer rights; not legal advice.

EU LAW UPDATE · 06-09-2026

Scanners updated for the latest EU rules

Latest legal review: 6 September 2026. Merqivio revalidated relevant scan criteria against EUR-Lex and official European Commission sources.

Consumer law: guarantee update on 27 September

Directive (EU) 2024/825 and Implementing Regulation (EU) 2025/1960 apply from 27 September 2026. The Returns/Consumer scan already checks for the harmonised legal-guarantee notice, but does not score absence as a hard breach before that date. GARAN is assessed only where a relevant commercial durability guarantee is in scope.

EUR-Lex · Regulation (EU) 2025/1960

What this means

Merqivio distinguishes publicly demonstrable website issues, future duties and requirements that need product, supplier or internal business evidence. This avoids both missed risks and false failures. A scan is an automated risk assessment, not legal advice.

NEW MERQIVIO RESEARCH

We studied 100 European webshops

50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.

View study & method →