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← Knowledge BaseEU RETURNS & WITHDRAWAL

Return costs: who pays?

Return timing is only one part of the customer journey. Stores should also make clear in advance whether the consumer bears the direct cost of returning goods.

What you need to know

If your policy makes the consumer pay direct return costs, that information should be communicated before purchase.

Keep the wording consistent across the returns page, terms, FAQ and relevant checkout information.

Where online stores get stuck

Vague phrases such as “return fees may apply” create uncertainty. Explain who pays and how returns work.

Merqivio searches for return-cost signals and highlights missing or contradictory information.

What Merqivio does with this

The EU Returns & Withdrawal Scan connects publicly detectable signals to concrete pages, evidence and priority. The Risk Report shows what needs attention; the Fix Plan adds remediation.

Your Europe — Returns · Directive 2011/83/EU · Directive (EU) 2023/2673
General information on EU consumer rights; not legal advice.

EU LAW UPDATE · 21-08-2026

Our scanners follow current EU rules

Merqivio maintains its scan criteria as EU legislation changes. On 21 August 2026 the checks below were revalidated against the official texts.

Legal guarantee notice: from 27 September 2026

Implementing Regulation (EU) 2025/1960 and Directive (EU) 2024/825 introduce harmonised legal-guarantee information from 27 September 2026. Merqivio has prepared this check but does not score it as a hard failure before that date. The GARAN label applies only where the conditions for a commercial durability guarantee are met.

EUR-Lex · Regulation (EU) 2025/1960

Why this matters

Failure to comply with applicable EU consumer, product-safety and market rules can lead to enforcement, corrective measures, sales restrictions and — depending on the rule and national enforcement — financial penalties. A Merqivio scan is an automated risk assessment, not legal advice.