← Knowledge BaseEU RETURNS & WITHDRAWALReturn costs: who pays?
Return timing is only one part of the customer journey. Stores should also make clear in advance whether the consumer bears the direct cost of returning goods.
What you need to know
If your policy makes the consumer pay direct return costs, that information should be communicated before purchase.
Keep the wording consistent across the returns page, terms, FAQ and relevant checkout information.
Where online stores get stuck
Vague phrases such as “return fees may apply” create uncertainty. Explain who pays and how returns work.
Merqivio searches for return-cost signals and highlights missing or contradictory information.
What Merqivio does with this
The EU Returns & Withdrawal Scan connects publicly detectable signals to concrete pages, evidence and priority. The Risk Report shows what needs attention; the Fix Plan adds remediation.
Your Europe — Returns · Directive 2011/83/EU · Directive (EU) 2023/2673
General information on EU consumer rights; not legal advice.