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Should a cookie banner have a reject button?

A consent banner should support a real choice, not only a fast route to Accept.

What you need to know

GDPR consent must be freely given. Designs that hide or unnecessarily complicate rejection can weaken the validity of consent.

Review the first banner layer, visibility of Reject, category controls, settings and whether users can later change their choice.

What Merqivio does with this

The Cookie & Privacy Scan connects these signals to concrete pages, evidence and priority. The Fix Plan adds remediation steps.

ePrivacy Directive · European Commission — GDPR
General information; not legal advice.

NEW MERQIVIO RESEARCH

We studied 100 European webshops

50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.

View study & method →