Cookies before consent: what should you test?
Non-essential tracking before consent can create significant compliance risk.
What you need to know
The ePrivacy framework focuses on storing or accessing information on a user’s device. For non-essential techniques, consent is often central.
Check not only which cookies exist later, but which scripts and storage techniques are already present in the initial page and how your CMP or tag manager blocks them. Static scanning shows presence; browser behaviour may need additional testing.
What Merqivio does with this
The Cookie & Privacy Scan connects these signals to concrete pages, evidence and priority. The Fix Plan adds remediation steps.
ePrivacy Directive · European Commission — GDPR
General information; not legal advice.