← Knowledge BaseCOOKIE & PRIVACY

What should an ecommerce privacy policy explain?

A privacy policy is more than boilerplate in the footer.

What you need to know

GDPR transparency includes clear information on purposes, legal bases, recipients, retention and rights.

Compare the notice with reality: forms, checkout, accounts, analytics, marketing, payment providers and third-party services. Technical scanning helps locate mismatches.

What Merqivio does with this

The Cookie & Privacy Scan connects these signals to concrete pages, evidence and priority. The Fix Plan adds remediation steps.

ePrivacy Directive · European Commission — GDPR
General information; not legal advice.

NEW MERQIVIO RESEARCH

We studied 100 European webshops

50 large retailers and 50 small/local shops. See where the strongest compliance signals appear and how we validated them.

View study & method →