What does RRP mean and can you cross out a recommended price?

What do RRP and MSRP mean?

RRP means Recommended Retail Price. MSRP means Manufacturer’s Suggested Retail Price and is common in the United States. Both describe a recommended benchmark, not necessarily your own former selling price.

Identify the value clearly as a manufacturer or supplier recommendation and document its source.

RRP versus your previous selling price

“Manufacturer RRP €99 — our price €69” is different from “was €99, now €69”. The latter suggests that your own store previously charged €99.

Do not let one compare-at-price field silently mix supplier recommendations with historic store prices across product pages, collections, feeds and badges.

When does the 30-day rule matter?

For many announced price reductions in the EU, the relevant prior price is the lowest price applied during at least the preceding 30 days. A recommended price should not be presented in a way that consumers can easily mistake for that former store price.

Exceptions and national details may apply, so preserve price history and assess each campaign in context.

Clear and unclear examples

Clear: “Manufacturer RRP: €99 — our price: €69”, without implying that your store previously charged €99.

Higher risk: “Was €99, now €69” or “30% off” when €99 is only an unexplained recommended price.

How Merqivio helps

Merqivio checks visible price claims, crossed-out prices, discount percentages and recommended-price signals. The free scan highlights key risks; the paid report identifies findings while executable remediation remains in the Fix Plan.