EU Green Claims 2026: what changes for online shops?
From 27 September 2026 strengthened EU consumer rules apply to environmental claims. Online shops need to take extra care with terms such as green, eco, sustainable, climate friendly and similar sustainability messages.
Which claims need extra attention?
Generic environmental claims cannot be used without relevant recognised excellent environmental performance. A claim about one aspect must also not create the impression that the whole product or business is environmentally superior.
Future environmental performance
Future claims require clear, objective, publicly available and verifiable commitments, a realistic implementation plan, measurable time-bound targets and independent verification.
What can an online shop do now?
Inventory claims across product, category, homepage and campaign pages. Keep evidence, verify labels and comparisons, and place clear specifications directly with the claim.
Directive (EU) 2024/825 · European Commission
General information; not legal advice.