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← Back to Knowledge BaseAI SHOPPING READINESS

Product structured data checklist for AI Shopping

Product, Offer and ProductGroup markup helps machines identify explicit product information instead of inferring everything from free text.

What you should know

Product describes the item; Offer carries fields such as price and availability; ProductGroup can describe variant relationships.

Markup should match what shoppers can see.

Where ecommerce stores go wrong

Common issues include missing Offer fields, conflicting Product objects and variants without a clear group relationship.

What you can improve

Audit Product/Offer, identifiers, brand, availability, priceCurrency and variants per template and retest after theme or plugin changes.

What Merqivio does

Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

OpenAI product feed specifications · Google Product structured data guidance
Merqivio checks publicly accessible product pages and machine-readable signals. No passwords are required and nothing is changed on your store. A readiness score does not guarantee inclusion or ranking in an external AI shopping platform.

EU LAW UPDATE · 21-08-2026

Our scanners follow current EU rules

Merqivio maintains its scan criteria as EU legislation changes. On 21 August 2026 the checks below were revalidated against the official texts.

Digital Omnibus on AI: chatbot transparency was not delayed

Regulation (EU) 2026/1744 has been in force since 27 July 2026. Rules for certain high-risk AI systems were delayed until 2 December 2027 or 2 August 2028, but Article 50 for direct AI interaction has applied since 2 August 2026. AI Shopping Readiness therefore distinguishes demonstrated AI-chatbot signals from ordinary chatbots that require manual classification. Ordinary AI-generated product copy is not automatically failed.

EUR-Lex · Regulation (EU) 2026/1744
European Commission · Article 50 guidance

Why this matters

Failure to comply with applicable EU consumer, product-safety and market rules can lead to enforcement, corrective measures, sales restrictions and — depending on the rule and national enforcement — financial penalties. A Merqivio scan is an automated risk assessment, not legal advice.